Microsoft Clarity
Microsoft Clarity stands out as the premier product for comprehending user behavior, enhancing products, and advancing businesses. The recent makeover of Microsoft Clarity isn't solely about its sleek new look; it's a functional and aesthetically appealing upgrade to your workspace, crafted with an emphasis on usability and consistency.
Challenge
Design a platform that makes behavioral analytics accessible to everyone. The experience should be user-friendly & enjoyable to use.
Results
The rebrand resulted in an impressive 11% increase in user reengagement and a 12% boost in user sign-ups. Both internal teams and external users have provided overwhelmingly positive feedback, highlighting the success of the new brand identity.
Cultivating a brand story
A robust brand is anchored by a narrative and a distinct brand identity that steers its choices. For Microsoft Clarity, the core elements of brand identity include delight, innovation, and significance. The metaphor of a cozy village was a significant inspiration; it allowed us to embrace the characters residing within it and infuse the design with cool, comforting color tones.
Creating a design system
The rebrand aimed to capitalize on Microsoft's product space and expand the limits of visual design. It aligns as necessary and builds upon Fluent to develop a comprehensive catalog of assets. The design is responsive to mobile devices and adjusts to the user's role. The dashboard is a reflection of the user, aiming to be both personalized and significant.
Meet the family
Incorporating brand characters can significantly enhance the user experience of your product. They captivate users' attention during crucial interactions within your product. Bruno, the drowsy and irritable bear, highlights errors, perhaps ambling lazily across the screen. Finnick, the cunning fox, appears and disappears, sparking curiosity. Meanwhile, Clementine, the playful cat, is ever-present to contribute her playful antics.
