Microsoft Rewards
Our program is reaching a pivotal milestone, transitioning from a rewards scheme to a loyalty initiative. This elevates the standard of our brand's engagement and interaction with users. The efforts mirror the strides made to align Microsoft Rewards with the broader vision of Microsoft and our commitment to user-centric design.

Loyalty program for Microsoft
Microsoft highly values the trust of its customers, built over many years. Rewarding users for engaging with Microsoft products fosters a sense of community and perhaps even intrigue. With a global reach, our aim is to create the world's premier loyalty program.

Sculpting a mission statement
We believe loyalty should be rewarded in a way that’s as predictable as the sunrise, as effortless as a natural breath, and as simple as a friendly smile. Our loyalty program is crafted to fit seamlessly into your life, rewarding you in ways that matter most. With us, you’ll find no surprises, just the simple joy of recognition and appreciation for every moment you choose to share with us.

Design lead process
Consider the MVP as the foundation for greatness. We all face challenges and formidable teams; this project is no exception. As a design leader, I have vigorously championed the user's perspective and advanced the MVP design to a stage that prepares us for a future of personalized Rewards experiences.